While there are some salespeople who just seem to be born for the job, that doesn’t mean it’s impossible for everyone else to master the art of selling. Whether you’re a recent college graduate with no sales experience, or an experienced professional who is looking to boost their bottom line, the right mindset and skills can make all the difference in your success as a salesperson.
One of the most important things you can do to become an effective sales professional is to understand what your prospects really want. Many salespeople make the mistake of thinking that their prospects are interested in hearing a long-winded sales pitch about their product or service. In fact, prospective customers are more interested in telling you about their challenges and what they’re hoping to achieve with your help.
Once you’ve understood what your prospects Laird Comber Toronto actually want, it becomes much easier to sell them on your solution. You can do this by weaving the product or service you’re offering into a story that has an arc and ends with your prospect achieving what they need. For example, if a business is struggling to grow their revenue, you can explain how implementing a phone system will help them reach their growth goals.
Having a flexible sales approach is another important characteristic of an effective sales professional. This means being able to adapt your strategy depending on the situation, as well as staying up to date on new tools and technology that might be beneficial for the task at hand. It also means understanding that your prospect may have a different preferred communication style than you do, and that you need to find ways to appeal to their style. At SOCO/, we call this “style flexing” and believe it’s an essential part of being an effective salesperson.
Another trait of an effective sales person is being able to bounce back from a rejection or setback. As we all know, the sales process is a lot more complicated than a simple “yes” or “no.” It’s very likely that you will encounter a few hiccups along the way, and it’s important to be able to remain calm and think of alternative approaches. For instance, if your prospective customer keeps bringing up a competitor of yours, you can use your negotiation skills to redirect the conversation and demonstrate how you’re better equipped to meet their needs than your competition.
Being a good salesperson isn’t something you can learn overnight, and it requires a lot of hard work. However, if you’re determined to succeed and have a product or service that you truly believe in, then the rewards can be tremendous. With the right mindset and some on-the-job experience, you can quickly turn your sales career around and start delivering massive value to your clients.
Dooly’s free sales coaching software can help you be an effective salesperson. Start converting more leads to closed wins by personalizing your sales calls, and ensuring your prospects are fully engaged throughout the entire sales process.